Boston University
Job Title: DIRECTOR OF DIGITAL MARKETING & ADVERTISING, Graduate Enrollment
Job Details
Category: Charles River Campus –> Professional
Job Location: BOSTON, MA, United States
Tracking Code: 25500848580221
Posted Date: 2/24/2025
Salary Grade: Grade 51
Position Type: Full-Time/Regular
Job Description
The Director of Digital Marketing & Advertising will design and implement a unified digital marketing and advertising strategy to drive enrollment growth for Boston University’s 250+ master’s and professional programs across its schools and colleges. This role reports to the Assistant Vice President, Strategic & Digital Marketing, a key leadership position within the Provost’s Office. As BU’s internal digital advertising expert, this position will provide subject-matter expertise and guidance on digital marketing and advertising best practices.
Key Responsibilities
-
The Director will be responsible for setting the overarching strategy while also contributing to executional efforts as needed.
-
The function is expected to evolve and expand over time in response to institutional needs and priorities.
-
The Director will be responsible for establishing an internal Center of Excellence (COE) that partners with BUs schools and colleges to improve and maximize the university’s return on investment in the digital marketing space.
-
The COE will be responsible for strategic planning as well as driving real-time and local decision making to optimize school/college advertising efforts.
-
This position will also play a key role in the implementation and leveraging of Slate CRM to enhance university-wide visibility into the ROI of advertising on enrollment efforts.
-
Additionally, the role provides strategic influence toward organic marketing efforts, ensuring coordination between paid and organic initiatives to optimize results.
-
This role requires deep expertise in contemporary digital advertising as it will oversee all aspects of paid digital advertising, including strategy, implementation, analysis, vendor management and university-wide trafficking taxonomy governance.
-
As a key leader in the central Graduate Enrollment unit, the Director will provide strategic guidance and influence to ensure that all digital initiatives enhance the brand, drive engagement, and achieve measurable results to increase enrollment in BU’s master’s programs.
Required Skills
-
Resume and cover letter required
-
Bachelor’s degree
-
Master’s degree preferred
-
5-8 years of experience
Equal Opportunity Employer
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status.
VEVRAA Federal Contractor
We are a VEVRAA Federal Contractor.
Job Information
Job Location: BOSTON, MA
Position Type: Full-Time/Regular
Salary Grade: Grade 51
How to Apply
To apply, visit Website
Copyright
Copyright 2024Â Inc. All rights reserved.
Posted By
Posted by the FREE value-added recruitment advertising agency jeid-39445342e951554b96706c234a25146e
Job Details
Category: Charles River Campus –> Professional
Job Location: BOSTON, MA, United States
Tracking Code: 25500848580221
Posted Date: 2/24/2025
Salary Grade: Grade 51
Position Type: Full-Time/Regular
Job Description
The Director of Digital Marketing & Advertising will design and implement a unified digital marketing and advertising strategy to drive enrollment growth for Boston University’s 250+ master’s and professional programs across its schools and colleges. This role reports to the Assistant Vice President, Strategic & Digital Marketing, a key leadership position within the Provost’s Office. As BU’s internal digital advertising expert, this position will provide subject-matter expertise and guidance on digital marketing and advertising best practices.
Key Responsibilities
-
The Director will be responsible for setting the overarching strategy while also contributing to executional efforts as needed.
-
The function is expected to evolve and expand over time in response to institutional needs and priorities.
-
The Director will be responsible for establishing an internal Center of Excellence (COE) that partners with BUs schools and colleges to improve and maximize the university’s return on investment in the digital marketing space.
-
The COE will be responsible for strategic planning as well as driving real-time and local decision making to optimize school/college advertising efforts.
-
This position will also play a key role in the implementation and leveraging of Slate CRM to enhance university-wide visibility into the ROI of advertising on enrollment efforts.
-
Additionally, the role provides strategic influence toward organic marketing efforts, ensuring coordination between paid and organic initiatives to optimize results.
-
This role requires deep expertise in contemporary digital advertising as it will oversee all aspects of paid digital advertising, including strategy, implementation, analysis, vendor management and university-wide trafficking taxonomy governance.
-
As a key leader in the central Graduate Enrollment unit, the Director will provide strategic guidance and influence to ensure that all digital initiatives enhance the brand, drive engagement, and achieve measurable results to increase enrollment in BU’s master’s programs.
Required Skills
-
Resume and cover letter required
-
Bachelor’s degree
-
Master’s degree preferred
-
5-8 years of experience
Equal Opportunity Employer
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status.
VEVRAA Federal Contractor
We are a VEVRAA Federal Contractor.
Job Information
Job Location: BOSTON, MA
Position Type: Full-Time/Regular
Salary Grade: Grade 51
How to Apply
To apply, visit Website
Copyright
Copyright 2024Â Inc. All rights reserved.
Posted By
Posted by the FREE value-added recruitment advertising agency jeid-39445342e951554b96706c234a25146e
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