Despite global economic uncertainty, the PC market is booming, defying predictions of decline. In 2024, the industry rebounded with notable growth driven by technological advancements, AI integration, and a shift in consumer priorities. Below is an exploration of the factors fueling this resurgence and how key players are navigating the evolving landscape.
Growth Indicators
The global PC market experienced a 3% year-over-year growth in Q2 2024, marking the second consecutive quarter of positive momentum after a prolonged downturn. Shipments of desktops and notebooks reached 62.8 million units, with notebooks comprising the majority at 50 million units, reflecting a 4% increase. Desktops, while a smaller segment, still saw a 1% uptick, highlighting their steady demand for professional use cases such as education and engineering【15】【16】.
Table: Global PC Shipments by Segment (Q2 2024)
| Category | Units (millions) | Growth YoY |
|---|---|---|
| Notebooks | 50.0 | +4% |
| Desktops | 12.8 | +1% |
| Total | 62.8 | +3% |
Market Leaders and Strategies
Top Vendors
In Q2 2024, Lenovo, HP, and Dell remained dominant, accounting for over 60% of global shipments. However, Apple stood out with the fastest growth, achieving a 14.6% increase in shipments, thanks to its M-series chip-powered devices. The table below summarizes market performance:
| Vendor | Shipments (millions) | Market Share | Growth YoY |
|---|---|---|---|
| Lenovo | 14.7 | 23.4% | +3.7% |
| HP | 13.7 | 21.8% | +1.8% |
| Dell | 10.1 | 16.0% | -2.4% |
| Apple | 5.7 | 8.8% | +20.8% |
| Asus | 4.5 | 7.2% | +17.3% |
Innovative Strategies
- Lenovo: Focus on AI-powered devices and hybrid work solutions.
- Apple: Expansion of AI capabilities in macOS and continued innovation with its M-series chips.
- Asus: Success in gaming PCs and lightweight designs like the Swift Edge OLED【15】【19】.
Future Outlook
The PC market’s resurgence is expected to sustain moderate growth. By 2028, global shipments are projected to reach 292 million units, with AI PCs becoming the norm. Additionally, enhanced internet infrastructure and rising digitalization, especially in North America, will continue to fuel demand【17】【19】.
Infographic: AI PC Adoption Trends
Learn More
To explore how Apple is revolutionizing both the PC and smartwatch markets, visit our detailed insights at WindeTop. Delve into related topics such as Apple’s Dominance in Smartwatch Markets.
This article highlights the resilience and innovation of the PC industry, proving that technological advancement remains a powerful counterbalance to economic challenges.
